| Launch date June 6th, 2011 |
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Solution Appshaker created an augmented reality game that required shoppers to simply hold up a flyer to the web camera. A shoe box would then open and a red shoe would signify a winner and the pop up bubble would provide the details. Since the game only lasts about 15 seconds, the waiting time was minimized. |
| Brief
Players Room is a sports apparel and shoe store chain with over 100 stores in Hungary and neighboring countries. Appshaker was asked to create a campaign that would catch the attention of shoppers and facilitate registrations in exchange for prizes. |
Deliverables In just a month, Players Room collected more than 7,000 registrations and thousands of shoppers played the game each week. |
