Launch date
October/November 2011


Solution
We built the animated content using Maya (film industry standard animation software), with the movements and mannerisms mimicking actual animal footage in the wild. The content and the sound was optimized for the shopping mall environments and our system then locks and matches the floor marker, allowing us to know exactly where the physical content sits in relation to people. This creates a "content channel" where all the action is.
Brief

Quite simply, Appshaker was asked to come up with an amazing event concept that would help UPC promote the National Geographic Channel in HD in three cities across the country.

Deliverables
As one can see from the video, the interaction with people of all ages was amazing. In addition to the thousands of people that interacting with the National Geographic content, hundreds of thousands of viewed the video of the event which has gone globally viral.