| Launch date March 2011 |
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Solution For the introduction of the GE Infusion™ LED Module, Appshaker created an augmented reality application that was used during the presentation to demonstrate the key features of their products. The same augmented reality content was available on two screens afterwards for everyone to interact with. |
| Brief
The launch of the GE Infusion™ LED Module represents one of the most significant developments in lighting since Thomas Edison first illuminated a bulb. To properly introduce this product to the lighting designer community, GE Lighting organized a special London event. |
Deliverables It was critically important for GE Lighting to communicate the key features of its products, especially the GE Infusion™ LED Module. Augmented reality both significantly enhanced the presentation of these lighting and created an interaction with lighting designers that could not be achieved otherwise. |
