| Launch date February 2011 |
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Solution Seven different augmented reality stations were installed in and around the GE Lighting exhibition stand. Using a paper cube with four markers on it, people could access four unique applications of GE Lighting products. The GE Lighting sales team used augmented reality as a way to highlight key product features to potential customers. |
| Brief
The Euroshop event in Dusseldorf is the event for retailers worldwide. GE Lighting wanted a way to showcase their portfolio of products in an exciting and creative manner. Augmented reality turned light bulbs in to pure magic. |
Deliverables The GE Lighting exhibition stand was one of the most popular in the entire Euroshop event. The augmented reality application powerfully reinforced the words that were printed all over the GE Lighting stand: "Imagination at work." |
