| Launch date September 2010 |
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Solution To meet this challenge, Wunderman partnered with Appshaker to create two customized augmented reality exhibition stands. Using a 4 meter long black and white drawing of a city, guests could pick up a monitor, learn about the key C-Max features, and animate the entire city. Guests were also able to hold the C-Max in their hands using a special Ford cube. |
Brief For the launch of the new C-Max in Hungary, Ford wanted a campaign that would interactively highlight the premium features of a middle class car. |
Deliverables The Ford C-Max was a highly successful campaign that attracted lots of people to the exhibition stand, facilitated thousands of registrations, and allowed people to interact even further with augmented reality using the Ford C-Max microsite. |
